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Capturing and using customer insights to shape your products, solutions, and buying experience is critically important. The more you know about them and their needs, the easier it is to identify opportunities to target them with appropriate offers, sell them new products, look for similar prospects, and sell to them in a similar way.
Whether we spend time improving on our skills, making decisions that benefit those we love or eliminating the barriers that keep others from feeling useful, we can all add value intentionally by knowing what is important and making choices based on that knowledge. It's important to know that adding value means different things to different people and many times we are subtracting value without even realizing it; being controlling, micromanaging or not respecting boundaries.