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Marketing and advertising is an investment, not an unnecessary expense. It is the only long-term strategy to attract more business. One mistake many small business owners make is spending the most ad dollars in the beginning of their business and spending less once they feel they've gained enough exposure which can lead to a decline in sales. Adopting some these creative techniques can help ad dollars go further:
Today consumers connect with more types of media than ever before and developing the right media mix through combined campaigns holds the key to building powerful brand equity. Combined campaigns use multiple forms of media such as print and television ads along with social media, online video advertisements, text content, and more to increase engagement across the marketing spectrum.
Rather than wasting time browsing through bulky catalogs that become outdated as prices and inventory change, try buying your promotional products and corporate identity apparel online. Manufacturers often display their entire line of products on the web, providing you with a greater selection; making comparison shopping and price matching easier.