Video Games Equal Big Business

In 2016 in-game advertising (IGA) grossed over $7.2 billion dollars. The newest, and by far the most popular type of in-game advertising is dynamic in-game advertising (DIGA), which allows advertisers to purchase ad space inside of video games that can be implemented, updated, or changed in real-time. This means that logos turn up anywhere inside a game environment where they might strengthen a brand. The advertisements appear on virtual objects such as billboards, posters, and bus stops or are highly integrated within the game so that the advertised product is necessary to complete part of the game.

Another type of IGA is static in-game advertising where advertisements are This content is for members only.

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